After some persuasion on my part, the client still decided to redesign the site. We determined the optimal budget, at which the client will be comfortable and I will have enough time to develop an effective site.
A basic marketing analysis was carried out, the main segments of the target audience were determined. Based on the collected data, a prototype of the new site was created, and after the final statements, I began development.
Completed work #2
Formed a convenient and functional site structure that provides the user with all the necessary information on 1 page.
Created an attractive style for all blocks and elements
Formed an attractive UTP with a discount and brought it to the first screen
Added a list of basic services based on CA segments.
Added the option to order a gift certificate
Added information and photos of photo studios popular among customers
I added a form with an offer to receive a coupon of UAH 500 for the first photo session
At the client's request, the online chat, which previously accounted for 95% of requests, was removed. Applications on the forms on the website were practically not left.